The process of Target Market / Value Offering development is complex. It requires careful planning and fully dedicated teamwork. This methodology identifies and organizes the work which needs to be carried out to define target markets and value offerings into well-defined deliverables which evolve in manageable stages to achieve corporate missions.
Building target markets and value offerings is incremental and evolutionary in nature, with ideas moving from a high level understanding to specific courses of action and then being refined and tuned based on actual experience. This methodology addresses all facets when defining target markets and value offerings.
It must be emphasized, that while insurance value offerings share common elements, each is unique, with its own set of special needs to fulfill. For this reason, we have intentionally made the framework flexible.